I am going to show you how you can become 5 to 10 times as hirable in GIS / Geoscience using social media.
What I am going to show you is easy because you already have the skills you need.
What I am going to teach you today I have used successfully to get thousands of followers, 10s of thousands of views, 100s of thousands of impressions, and 10s of thousands of clicks.
Knowing that you can do this too, is half the battle!
Because of this, I love social media, especially when it comes to GIS and geoscience.
However, social media can be a “fake news”, celebrity hot-take, conspiracy theory, troll ridden, dumpster fire
You use social media, or you ignore it at your own peril.
You can become depressed using social media.
You can become permanently outraged using social media.
Social needs to come with warnings… just watch “The Social Dilemma”
But social media is here to stay… you have to navigate it property.
If you want to get ahead faster, you have no choice but to use social media.
Here are three reasons you HAVE to engage on social media.
Your network use to be people you talked to in person.
Now, social media extends your network… massively.
You want a job sooner… you need a big network.
In an interconnected world, a virtual network will inevitably bring you success… if you do it right.
Resume’s use to be pieces of paper… then digital documents…
Your social media presence is now your resume… whether you like it or not.
How you engage online will reflect on you.
How you DON’T engage online will reflect on you.
Engaging online PROPERLY will get you into work faster.
Choosing the right foot to put forward is in your control.
Showing what skills you bring to the table is in your control.
The whole process is in your control… if you choose it.
Now that I told you why, I am going to give you an action plan so you can start engaging online and become 5 to 10 times more hirable.
Your plan is to engage online by showing what you know.
Show what you know allows you to control how people see you on social media.
Your post ARE valuable to some people (not everyone… and this is ok), which will expand your network as people like your content.
Recruiters and companies, when they start scanning your social media, will see you are adding value to the world.
Let’s get started ACTION PLAN NOW!
1. Start with an “easy” topic you know well.
Easy can be starting from first principles like hydrocarbon traps, basic python programming, cooking, or map projections.
I say “easy” because your knowledge is advanced for many people.
Your “easy” knowledge, is valuable to beginners (who are most people out there)
2. Break this “easy” topic in multiple small steps
These small steps help you focus your attention and your audiences attention.
You didn’t learn everything all at once, you don’t have to post it all at once.
Small steps spoon feeds your knowledge to the world.
3. Distill the first step into an easy to understand “Chunk” of information
This “chunk” can be the following:
- 280 Characters
- A single Instagram size image (1080×1080) or series of images
- A 60 second to 5 minute long video.
- A short presentation
Don’t use jargon. Don’t use overly technical language.
User conversational language, like you were talking to a friend
4. Post the step online
Post to LinkedIn, Instagram, Facebook, TickToc, or whatever social media platform exists into the future
This is where you can see your impressions, likes (clicks), and network grow.
You can also adjust your posts depending on how your network reacts.
5. Repeat for all the steps
Posting on social media is not for the lazy, repeating is the way to stay ahead of the pack.
Your social media is your resume, you social media is your reputation. Again… you use it or ignore it at your own peril.
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